About Me
Hi, I’m Shooka Ahmadi—a Product & UX/UI Designer with a passion for building digital experiences that are meaningful, intuitive, and rooted in strategy. I combine a strong foundation in UX design, digital marketing, and creative technology to craft user-centered solutions that drive both engagement and results.With over two years of hands-on experience designing websites, apps, and digital campaigns, I specialize in bridging the gap between users and business goals. I’ve worked across diverse projects where I’ve turned user research into actionable insights, designed seamless user journeys, and built responsive, high-fidelity prototypes that not only look good—but work beautifully.
🧠 My Work Blends Creative Thinking with Strategic Execution
I believe great design solves real problems. My approach is built around research, usability, and iterative testing—whether I’m sketching out user flows, conducting A/B testing, or designing data-driven marketing assets.My background in digital media marketing and UX design, combined with tools like Figma, Adobe Creative Suite, Google Analytics, SEMrush, and MailChimp, allows me to approach problems holistically—from performance-based marketing to front-end interface design.
🔧 Core Skills & Tools
User Research & Testing – interviews, surveys, usability testing, and heuristic evaluation
Wireframing & Prototyping – Figma, Adobe XD, Sketch, Canva
Visual & Interaction Design – clean, responsive UI across desktop and mobile
Content Strategy & SEO – keyword research, marketing analytics, and performance optimization
Cross-functional Collaboration – experience working with developers, stakeholders, and marketers to align goals
Tools: Figma, Adobe Creative Suite, Google Analytics, SEMrush, MailChimp, Microsoft Office Suite
My Work Experience
Toronto-based Product Designer who crafts innovative, easy to use interfaces, prototypes and experiences for customer-centric brands.
Product Designer & Web Developer
Conducting comprehensive UX research to identify client goals, user needs; developing design solutions addressing key user pain points; conducting user testing to validate the design solutions, incorporating feedback to refine and optimize the experiences...
UX Designer
Created interactive wireframes, prototypes, and mockups using tools like Figma, Sketch and Photoshop...
Digital Marketing Specialist
Managed and optimized multi-channel digital marketing campaigns across platforms to enhance brand visibility and increase lead generation...
Digital Marketing Coordinator & Content Designer
Planned and optimized social media Ad campaigns and PPC (Google AdWords) campaigns using data analytics, resulting in a 25% increase in CTRs and a 15% average increase in ...
The core values that drive my work
User Empathy
I always start the design process with the end-user in mind, as a deep understanding of users' needs, behaviors, pain points, and motivations is essential for creating user-centric designs that are intuitive and user-friendly.
Communication
As a UX designer, effective clear communication helps me communicate my design ideas clearly, facilitate discussion, and ensure that all relevant parties have a clear understanding of the design approach and rationale.
Problem-Solving
I have the ability to break complex problems down into manageable parts, analyze them from different angles, and arrive at effective solutions. This includes the ability to balance user needs with technical feasibility and business objectives.
Growth
The field of UX design is dynamic, with new tools, trends, and best practices emerging regularly. As a UX designer I have a passion for learning and staying updated with the latest in their field. This will help me to continuously improve my work, stay relevant, and create innovative designs.
Collaboration
I have strong collaborative skills, the ability to work in a team, and a willingness to give and receive constructive feedback to create a cohesive final product.
Technical Skills
I am proficient in a range of design software such as Sketch, Figma, Photoshop, and am also familiar with various UX research methodologies. These technical skills allows me to bring their ideas to life and adapt to the constantly evolving tech landscape.