Resume

Creative and user-focused Product Designer with a background in UX/UI design and digital marketing. Over 2 years of experience designing intuitive, accessible digital experiences for web and mobile, blending research, design systems, and marketing insight. Skilled in user research, wireframing, prototyping, responsive design, and cross-functional collaboration. Comfortable working in agile teams, from discovery through delivery.

About me

I’m a passionate UX Designer, researcher and problem-solver, skilled in creating data-driven solutions to improve user experiences and fusing creativity with analytical thinking to deliver intuitive solutions for all users.

Experience

Freelancer

Jul 2023 - Present

Freelance UX/UI Designer

• Delivered 5+ end-to-end UX projects for small business and nonprofit clients, from discovery through prototyping and usability testing
• Conducted 10+ user interviews and surveys, resulting in insights that increased task success rates by 30% across redesigned flows
• Designed mobile-first, responsive interfaces in Figma, leading to a 35% average boost in user engagement
• Developed SEO-informed content architecture and wireframes that improved organic traffic and reduced bounce rates by 18%

SoCast Digital

Jan 2022 / Jul 2023

Junior Product Designer

• Designed and shipped 150+ wireframes, prototypes, and user flows across 3 major web and mobile product lines
• Contributed to and maintained the internal design system, building 40+ reusable components and improving design-to-dev handoff speed by 35%
• Collaborated with product managers and developers in agile sprints to deliver user-validated features aligned with roadmap goals
• Conducted usability testing with 12+ participants; design changes based on findings led to a 25% reduction in user friction and increased satisfaction scores

Anatomize Inc.

Jul 2020 / Apr 2021

Digital Marketing Coordinator

• Launched and managed cross-channel digital campaigns that increased site traffic by 25% and boosted CTR by 15% in 4 months
• Built analytics dashboards using Google Analytics and SEMrush to monitor behavior and optimize ad performance
• Collaborated with design and development teams to improve landing page UX, increasing email sign-ups by 22%

Canadian Contemporary School of Art (CCSA)

Jan 2020 / May 2020

Digital Marketing Specialist

• Planned and optimized paid ad campaigns across Google Ads and 4 social platforms, resulting in a 25% increase in CTR and 15% increase in conversion rate
• Restructured website content and landing pages using keyword data, A/B testing, and copy optimization, increasing audience engagement by 25%
• Recommended and implemented strategies that improved lead generation and brand visibility across digital channels

Skills

UI/UX Design

User Research

Interaction Design

Wireframing

IA & Content Strategy

Design Sprints

Rapid Prototyping

Usability testing

Agile Methodologies

Project Management

Communications & Collaboration

Service Design

Tools

Figma

Photoshop

Illustrator

Sketch

Canva

Google Analytics

My work skills

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UX Design

I create effective solutions to the problems uncovered by user research and turn the ideas and solution to wireframes, prototypes and pixel-perfect UI.

User Research

Early on the product design cycle, I use a variety of both quantitative and qualitative research methods, like interviews, surveys, secondary and competitor research to figure out the most important user needs and pain points.

Product Management

By managing project scope, timelines, resources, and stakeholder communication, I ensure not only a timely delivery but also that the end product aligns with user needs and project objectives, enhancing the overall user experience and meeting business goals.

User Testing

My design process involves continuous testing. By testing and validating the designs I make sure how effective the solutions are before handing off the designs to a product development team.

UI Design

With an excellent knowledge of UI design principles and best practices, I can create design systems and style guides ensuring that the user's interaction with digital interfaces is intuitive, efficient, and aesthetically pleasing.

Communication

Working alongside developers and the marketing teams, I can create multiple test plans and wireframes and rounds of A/B testing, to ensure the product is the most relevant, cost-effective and functional.